11 Top AI Influencers on Instagram You Must Follow (Statistics+Insights)
AI technologies have grown very rapidly in the past few years. In every domain, AI is taking over a few portion of the jobs.
AI has also entered the influencer market where virtual personalities are taking the digital stage by storm!
Did you know that 60% of brands have used the power of virtual influencers in their marketing campaigns?
These AI influencers are not just characters on screens; they’re trendsetters, collaborators, and entertainers.
From fitness models to musicians, you will find virtual influencers in every category.
So are you ready to know about some of the popular AI influencers? let’s dig into it.
What is an AI Influencer?
AI influencers are some characters who are designed and managed by humans.
Most of these characters look so real that you can’t identify them easily. They are given a unique personality, skin tone, and hairstyle to look like real humans.
We can say, they are the individuals of the virtual world.
AI influencers can speak and lip-sync according to the scripts provided to them. So they can be used to shoot ads and promotional videos.
You can find virtual influencers for every category including:
Key Benefits of AI Influencers
A lot of marketers and brands are not aware of the potential of virtual influencers.
Working with a virtual influencer has multiple benefits, I have explained a few of them here.
1. Creative Promotion for Brands
With AI influencers brands can reach new heights in their promotional campaigns.
Their unique personalities can help you capture audience interest in innovative ways, helping your brand stand out among the crowded online marketplace.
Study says more than 60% are planning to use AI or ML in their influencer campaigns.
And around 27% are not sure whether to use it or not. Maybe they will be using it in the future. Only 9.9% say not to use AI.
So, from this percentage, you can get an idea of the importance of AI in marketing campaigns of brands.
2. Highly Customizable Promotion
Since they are not real humans, you can customize promotional ideas according to the needs of your brand. You can design your ads that meet campaign objectives and audience interest.
Let me show you a picture where an AI model is customized to collaborate with MG Motors to promote their latest SUV.
You can see the costume of the AI model, it is customized to match the car’s color.
Let’s see another example…
Suppose you have a cosmetic brand and you collaborate with an AI influencer.
You can create personalized makeup tutorials for different skin tones and styles, reaching a diverse audience effectively.
Such businesses can definitely use virtual influencers over traditional influencers, and create a unique promotional idea in the market.
Customized promotions allow brands to connect better with their audience, reaching people likely to be interested in their products or services.
3. Global Reach and Cultural Adaptability
AI influencers can help you reach a global audience irrespective of the language and culture.
You can use any regional language to target a specific group of people.
AI models can showcase cultural diversity in their content which helps to engage with people from different backgrounds.
4. Availability
AI influencers are available 24*7, unlike human influencers.
They can deliver content according to the preferred time. They don’t have any scheduling conflicts or personal issues.
So these are some advantages of AI influencers over traditional influencers.
Downsides of AI Influencers
Yeah, they do have some downsides.
There are some points that you need to consider before collaborating with an AI influencer.
1. Lacks Authenticity
When we see an ad or promotional video of a human influencer, we get connected with the emotion of that influencer.
AI influencers can talk based on the training data but lack genuine human experiences and emotions, which makes it feel artificial.
To know more about the downsides of virtual influencers you can read this article by Forbes.
2. Lacks Emotional Expression
AI influencers can’t convey genuine emotional expression.
Human influencers can express happiness, excitement, and humor in their content. But AI influencers struggle here.
This may lead to a lack of connection and engagement with their audience.
11 Top AI Influencers You Must Follow In 2024
Now let’s see the Instagram profiles of some popular AI influencers. I have gone through their accounts in detail and listed all the insights here.
1. Lil Miquela
Miquela is a 20 year old AI influencer from LA. She was created in 2016 by a media-based startup known as Brud.
Brud also owns two other AI influencers – Blawko (124K followers) and Bermuda (229K followers).
Interestingly she also has a YouTube channel that has over 270K subscribers, where she posts music videos, opinions, interviews, and much more.
Well, she is not very active on YouTube.
She is designed as a lifestyle and travel influencer. If you go through her social media you see her pictures in the various parts of the world.
Miquela has been seen promoting many popular brands like Samsung, BMW, and Kelvin Clein through her Instagram posts.
She charges around $8,000 per sponsored post, making her the highest-paid AI influencer. Talking about the annual income she makes over $10 million per year.
She also posts pictures with celebrities on her Instagram account.
Her creators are doing everything to engage with the followers and provide the best results for brand campaigns.
2. Kyra
Kyra is the first Indian virtual influencer launched in Jan 2022. She is from Mumbai and was created by the “Futr Studio” company.
Her manager is Sravya N (who is also an AI Human). Sravya is very active on LinkedIn and has over 10,000 active followers.
Kyra is a lifestyle AI influencer, but most of the time she is seen promoting various brands through her Instagram profile.
Kyra is also featured on Shark Tank India, their team asked for ₹1 Crore for 2.5% equity of the company with a valuation of ₹40 Crores. But unfortunately, they didn’t get any deal. You can watch the full pitch on YouTube.
She also owns a YouTube channel that has over 2K subscribers. She promotes many Indian brands through her Instagram posts and YouTube videos.
This AI model is also seen collaborating with Indian TV channels to promote their reality shows.
3. Milla Sofia
Milla Sofia is a 24-year old AI influencer living in Helsinki. She is known for her beautiful look and boldness.
Sofia is a fashion and lifestyle model. Her facial structure and body shape look so real that one can’t identify easily that it is AI-generated.
She is seen traveling to various parts of the world. She posts her post and videos on her Instagram account and YouTube channel.
If you explore her Instagram, you can see her photos in Dubai, Paris, and many other locations.
Currently, she is working with the brand “tyyliluuri“, one of Finland’s largest online stores for mobile accessories.
Milla Sofia also has her portfolio site, have a look at this.
You will get all her details on this site. All her social media links, articles featuring her, her contact details are provided here.
Her education details and works are also mentioned on this site. So if you want to know about her in detail you can visit her portfolio site.
4. Lu Do Magalu
Lu Do Magalu is one of the most followed virtual influencers. She has been active on the internet since 2009.
According to virtualhumans.org, Magalu is ranked in the top position of most popular virtual influencers.
She is the brand voice of the popular Brazilian e-commerce store “Magazine Luiza“. Even she is specifically designed to promote this store.
If you go through her Instagram account, you can see many unboxing videos and pictures of her store. All the new offers and discounts are also shared on her Instagram.
She collaborated with many popular brands like McDonald’s, Red Bull, Adidas, and Samsung to promote their products.
As per estimation, she made more than $17 million in 2022 and the number is increasing per year.
5. Naina
Naina is an Indian fashion and lifestyle AI model, who was introduced to the world in 2022. Her Instagram bio says she is 22 years old from Jhansi.
She is very beautiful and looks like an actual human.
You can visit her Instagram to see how she is engaging with her followers through impressive captions, reels, and stories.
The technology behind her also improved a lot. Let me show you her appearance a few months ago.
Look at the difference in her facial structure and appearance. She looks realistic in her latest photos.
Naina is quite active on her YouTube channel which has over 4,000 subscribers. She conducts podcasts with different personalities on her YouTube channel.
Her podcast show is named “The Naine Show“. It’s very interesting to watch a conversation between a real human and a virtual human.
6. Imma
Imma is a virtual girl in Japan, who first appeared in July 2018. She has very much interest in fashion, travel, and beauty.
She was also featured in various posters and magazines, showcasing her unique style and personality.
Recently she was featured on Ted Talks and became the first virtual girl on Ted. She had a conversation with her manager and audiences.
Imma’s versatility shines through her collaborations with renowned brands, such as IKEA, where she brings unique promotion of products.
Other popular brands like Nike and Dior, also collaborated with Imma to showcase their products.
7. Aitana Lopez
Aitana is a beautiful virtual lady with having interest in fitness and gaming. She loves traveling and shares her travel photos on her Instagram.
She is managed by the modelling agency “The Clueless”. This agency own another AI model Maia Lima that has over 25K followers.
Aitana is Spain’s first AI influencer and currently she is 25 years old. She looks realistic by her appearance. Her pink hairs and bikini looks are much loved by her followers.
Her first Instagram post was seen on July 7, 2023. Below I have attached the screenshot of Aitana’s first Instagram post.
Some report says, despite being an AI model she earns around €10,000 per month from brand collaborations and sponsorships.
Recently she became the face of the brand Big, a sports supplement company.
8. Natalia Novak
Natalia is a 21 year old American fashion model from Los Angeles, California. Currently, she is working as the cover girl for the Autobabes magazine.
She shares her lifestyle, modeling photos, and daily activities on her Instagram. Most of her modeling pictures are shot on the beach, making her look more attractive.
Natalia is living a lavish lifestyle often seen with her friends and she also loves traveling to different parts of the world.
Her first Instagram post was seen on 10th April 2023. Let me show you the picture…
Since then her face shape and body structure improved a lot.
Because of her beautiful look and unique personality, many high-end brands are approaching her to promote their products.
9. Leya Love
Leya Love is the first AI influencer with a deep passion for nature and the environment. She is the brand ambassador of the World Awareness Movement.
She enjoys exploring the beauty of nature, from breathtaking landscapes to captivating wildlife scenes. Leya Love’s passion for the environment shines through in her content.
What makes it more interesting is the way she writes descriptive captions for her Instagram posts.
She also has an interest in blockchain and web3. You can often find her attending conferences and events related to these topics.
She also gets invitations as a speaker at these conferences, sharing her insights on blockchain, cryptocurrency, and web3 technologies.
10. Maya
Maya is an Indian fashion virtual influencer from Bangalore, created by Myntra to promote their deals and products in her unique style.
You can often see her wearing the latest collections of Myntra. She also shares the product ID in her caption so that people can easily find the same dress in their application.
Recently she is seen promoting the ‘Big Fashion Festival’ sale of Myntra. Have a look at the poster,
Her look is designed to attract Gen Z audiences across India. Myntra is following a unique style of promotion by launching her.
Myntra’s CMO said, “Maya, along with our influencers, will work together to set trends and help users recognize them, making shopping easier for everyone.”
11. Apoki
Apoki is a virtual influencer with a cute, cartoonish appearance, and her pink hair makes her more beautiful.
She is known for her singing talents, she hosts the show “Music Box Live,” with clips from the show shared on her Instagram.
In addition to her musical videos, she also shares her dance videos with her followers. Her playful and lively content brings joy to her fans.
With her lovely personality and unique style, Apoki continues to engage with her audiences to spread positive vibes in their lives.
FAQs
Who is the most followed AI Influencer?
Currently, Lu do Magalu is the most followed AI influencer with 6.9M followers on Instagram. She also has 1.3M followers on X(previously Twitter).
How can I create an AI influencer?
Creating an AI influencer is a complex process but some tools like RenderNet can help you to create AI images with character consistency. You can use such tools to create personalized AI images.
How much do AI influencers earn?
Most of the AI influencers with over 1M followers charge more than $3,000 per sponsored post. According to a report from The CUT magazine, AI influencer Lil Miquela earns approximately $8,000 for each sponsored post.
Can AI Influencers replace Human Influencers?
No, AI influencers can never replace human influencers because of the authenticity and trust they share in their content.
Conclusion
In this article, we have discussed the top 11 AI influencers on Instagram you can consider following them.
I personally follow many of them like Miquela, Kyra, and Sofia. I love the content they share being an AI model and the way they interact with their followers.
Who is your favorite AI influencer? Did I add the profile to this list? Do let me know in the comment section.
Thanks for your valuable time! I will come back with another interesting topic on AI.
